The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business by Carol Roth
There's never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it's time to take off the rose-colored glasses and think twice before you invest your precious time, money and energy.
The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just "Could I be an entrepreneur?" but rather "Should I be an entrepreneur?" By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.
Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:
• Learn what it takes to be a successful entrepreneur in today's competitive environment
• Save money, time and effort by avoiding business ownership when the time isn't right for you
• Identify and evaluate the risks and rewards of a new business based on your goals and circumstances
• Evaluate whether your dreams are best served by a hobby, job or business
• Gain the tools that you need to maximize your business success
The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!
The Money Class: Learn to Create Your New American Dream by Suze Orman
From Barnes & Noble
Our wide-eyed, skies-the-limit dreams of unlimited wealth and ownership have collided against the hard realities of today's economy. Financial guru and bestselling author Suze Orman is here to tell women and men how they can retool the American Dream to fit realistic expectations. In her view, our goal should not be accumulating the property and possessions that buffered us from our true needs: The need to take control of our present in order to protect and ensure our future. Like Orman's other books, The Money Class deals with both personal finance specifics and the mindsets behind our decisions. Invaluable advice. (P.S. Orman was a hit at last month's District Managers' Conference.)